A big shout to Carling for their great presence at the Carling Cup Final yesterday!
They managed to combine their sponsorship of the League Cup with some fantastic campaigns that got fans involved and even got some money for Charity.
Firstly they gave 100 (50 from Spurs and 50 from Utd) fans a chance to put their own messages on the adboards surrounding the pitch, which provided some funny moments in what was a very boring game.
Secondly they provided updates to the stadium announcing which team had the loudest fans. This was a novel idea, even though perhaps slightly pantomine, that would encourage both sets of fans to cheer louder for a bit of pride. What I didn't realise until afterwards though was that this was actually done in aid of a charity.
"In a world first, Carling has teamed up with Sky Sports to track sound levels from both ends of Wembley. Digital advertising boards and a giant screen in front of the Royal Box will be updated four times during each half to show which set of fans is making the most noise. Meanwhile, Sky Sports viewers will be able to see “Fan-o-Meter” readings during their live TV coverage.
The noise generated will raise valuable funds for the Bobby Moore Fund for Cancer Research UK with the donation rising in line with the volume level. Carling has pledged a sum of £10,000 but the figure will increase to £15,000 if the decibel level hits 100 dB and £20,000 if it tops 110 dB."
2 fantastic ways to use their ad boards and more great examples of Carling alligning themselves with the fans. It also provided more entertainment than the match which was shamelessly boring.
So thank you Carling! Great advertising, terrible lager!
Tom
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