Friday 12 June 2009

Well It Appears We're Fully Fledged Adults Now!

We have finished university. That's it. It's over. What the fuck are we supposed to do now?

If you were one of the lucky few to receive an invite to our degree show on June 19th, then you may have ended up here. Hello! Welcome! We're Say Wat?! Creatives. Tom Waters, and myself Ciaran Watkins.

Over the next week or two we'll be scanning in copies of our recent campaigns, but more likely than not, taking low quality pictures of them. If anyone ever reads this, feel free to drop us a comment, or an email to; saywatcreatives@gmail.com

We like talking, and we'll always send jokes in return if needs be. I think it's time to try and get a job now. Awesome.

Ciaran x

Monday 8 June 2009

Excuses! Excuses!

Sorry for the lack of communication on the blog lately.

Excuse number one - We have been working our beards off trying to finish work for our deadlines aswell as update our portfolio and prepare for our degree show

Excuse number two - we have been given some briefs by some very generous agencies but due to confidentiality/competitive market/angry clients etc etc we are not allowed to show or talk about any work online. Which is understandable but slightly annoying because I can count the followers of this blog on one hand.

Excuses over, Ciaran and I will try harder

x

2 Ads, Same Product, Laughs had by all!



This is one of my favourite ads right because it makes me laugh my arse off. I'm trying to be as mature as possible though because genuinely I think it's a great ad. I've always been immature and squeamish about "feminine hygiene" ads but I have no doubt that as a creative they are ridiculously hard to make. You have to remain subtle, you have deliver a strong message despite that subtlety and finally you still have to sell the damn product.

This ad does it fantastically well, the message is pretty obvious and all subleties and dignity is maintained.

Plus it still makes me giggle because I am immature, I need to find which agency made this. Oddly enough there is another ad for this exact product which I'm going to assume is American but it could be Australian or something of that nature. I'm basing it on the actors.



I have no idea if this will/can run in the UK, it has all the subtlety of a sledgehammer! It is the exact same product and they've taken the same approach, and probably the same brief but damn! What a difference. 50% giggles because I'm still an idiot but the other 50% cringes for obvious reasons.

Thursday 30 April 2009

Scary scary websites

Two scary websites, but in a cool way, not in the 2 girls 1 cup way!



Firstly, http://stuffwhitepeoplelike.com

This is so accurate it's scary! Sometimes I'll read a post and laugh, then I'll laugh a little nervously, then I'll wonder if somebody has been following me. The Mad Men article was pretty creepy and I was definitely thinking about getting a moleskine. All my white friends already have them!

The second website is only slightly more educational



www.ted.com

and more specifically for myself

http://www.ted.com/index.php/themes/design_like_you_give_a_damn.html

Just like it says on the tin, some of the greatest talks from some of the worlds smartest and most interesting people and its FREE! Totally free! Not even little adverts before hand! And you can download them FOR FREE! And you can download them as Podcasts FOR FREE!

I'm too excited to do any real research into the company just yet but all I know is that I can get the bus to Uni and by the time I've arrived I could have watched a whole talk from Phillipe Starke, and even started a second video from Stefan Sagmeister! It's a helluva resource and seemingly the content is massive so you can be entertained and educated for days on end! You get the kind of information addiction you got when you first discovered Wikipedia

In conclusion, Bloody Brilliant

Peace out

Tom

x

Friday 24 April 2009

Gone Are The Days When The WWF Meant Fat Man In Spandex!

Just a quick update from myself, on the verge of a huge Pravda write up when I have a spare 10 minutes or so. I saw this ad on a print blog that I read occasionally.

The imagery is incredibly powerful, yet subtle at the same time. One could think it's an anti-smoking ad, but it's obviously not upon further reading. The tagline, 'Before it's too late' does give a nod to anti smoking camoaigns, as if someone were to quit then their lungs would slowly recover.

I'm assuming that because trees create oxygen they are the worlds 'lungs'. A nice little thought, and hasn't really been touched on before. It's hard to write exactly why I like the ad so much, but it's definately one of my favourite of the past few years or so.


Ciaran x

Tuesday 14 April 2009

The first rule of Pravda is.....You do not talk about Pravda.

A massive thank you to everyone at Pravda advertising for our placement. We managed a 2 week placement, 4 briefs, 0 casualties and 2 nights at the pub. It was a helluva eye opener. Long hours, very little praise, lots of scamps, lots of self doubt, lots of tea drinking and some good table football matches.

It's been a great insight into the industry and I'm hopefully a lot wiser for the experience. I'm also hoping that we are invited back for another stint as soon as is humanly possible.

We worked on a radio script, a print ad, a health information campaign and a pitch for a new company in need of branding. I can name none of their products because we signed confidentiality agreements for the whole bloody lot. All we can say is that we worked our little beards of and sadly none of our work got picked up or put into production.

We're definitely going to be a lot wiser for the experience even if it was short and sweet, although I must say I learned more from people in the pub than I did in the office but I guess that goes with the terrority.

We will probably post again in more detail about it but for now I just want to say a massive thank you to Simon and Tim for giving us the opportunity and thanks to all the guys and girls in creative and accounts who made our stay thoroughly enjoyable. We will definitely be in contact begging for another chance. As our journey continues we have finally started our "networking" part of the journey.

Peace out

Tom

x

Sorry, usually I'm seriously easy going.

Apologies for the negativity of the previous post. I thought I'd lighten the mood with one of the funniest ads made in my opinion. Ciaran and I started laughing about this series of ads while on placement, and I think we're still giggling. Amazing ads, suited the brand perfectly and haven't aged one iota.

Sit back and enjoy!



Peace out

Tom

x