The new ad from Visa is fantastic, the music is upbeat and uplifting, the dancing keeps you hooked for the whole ad and the sell isn't too over the top or cheesey (except one cheeky flash of the visa card).
It's a great addition to their 'running man' campaign, 2 very memorable ads that make a great addition to Visa's portfolio and is a great dent on Mastercard's stronghold of campaigns.
I do, however, have one small grievance with the ad. It's already a music video for R2DJ, featuring a different soundtrack but features the same bloke on crutches dancing about! So what have they done, taken a great concept and slapped the Visa logo on at the end! Great idea to apply such a concept to the brand but is that easy!
I'm left wondering! Still love the ad though!
Thanks to YouTube for the link and credit to Saatchi and Saatchi for the ad.
http://www.youtube.com/watch?v=2G_uc8mcDDA is the link for those that need it!
Peace out
Tom
x
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